Heidi Iverson worked with a variety of fabrics her entire life. After inspiration struck her, she began exploring the form and fashion of plush toys and created what is known today as H Luv Fabrications. Each piece is carefully crafted and Heidi uses scrap, up-cycled and repurposed fabrics, and durable linen and wool felt to create uniquely beautiful pieces sustainably. Every piece of work Heifi creates is unique in color, fabric, and style. Heidi is passionate about inventive modern postmodern folk art and spreading her power of cute around the Bay Area and beyond.