Alana stumbled into the world of natural body care while working a job that left her feeling lost. At a time when she was unsure about what direction to take, she found brewing up apothecary products in her small San Francisco kitchen gave her purchase. Batch after batch, inspiration came from her other passion: food. Lavender shortbread became Lavender Soap. Coffee with fresh mint became Cold Brew Mint Coffee Scrub. Cardamom Old Fashioned became Grapefruit Cardamom Body Oil.
After leaping into the journey of experimentation, research, and a whole lot of product testing (including much-needed trips to local bakeries and cocktail bars), she launched Etta + Billie in 2009. Etta + Billie's mission is to bring nourishment and satisfaction into daily routines with simple yet effective formulations and food-centric scents. Her focus on food has given her the opportunity to work with influential makers like Craftsman and Wolves and Ritual Coffee Roasters on special collaborative projects, allowing her an inside peek at their creative process. She incorporates her food inspiration into products that will turn your everyday shower into a soothing self-care ritual.