Brooklyn Grooming

The founder of Brooklyn Grooming, McKenzie Santiago, realized there was something missing in the apothecary industry and sought to remedy the situation. With a focus on simple and natural, they strive to develop amazing recipes and products. One of their core values is that beauty is rooted from authenticity. 

 

Every batch of every product is dosed, measured and prepared by hand in Brooklyn Grooming's studio in New York. Nothing is mass-produced in some factory on a conveyor belt, and they believe that it is exactly what their consumer needs. The passion, the precision and the love they pour into every balm, wax and serum is passed—quite literally—from their hands to yours. The top secret recipes include organic vegetable butters, beeswax, herbs and essential oil, all trusted ingredients revered since antiquity for their healthful and beautifying properties. There are no chemicals or industrial byproducts like the ones found in most cosmetics today. McKenzie and Alfredo house their products in vintage amber tinctures and old-fashioned pomade tins. The “apothecary aesthetic” recalls classic elegance, and it suggests a simpler time when grooming was paramount in our society to all men.

 

Try Brooklyn Grooming's beard grooming products. They make a great gift too for your bearded loved ones.