Balm Standard

Founder and creator of Balm Standard Avery Shannon said it all started at his high school in an engineering classroom. 

He set out on the journey to craft a lip balm that was unlike the rest. During the course of his last year at high school, Shannon spent over 8 months trying to formulate the ideal balm. Not too draggy, not too soft, but just right. The balm had to meet some strict criteria, while also using 100% organic, fair trade ingredients.

Through continuous trial and error he truly believes that his formula is one of a kind. During his formulation process, he had to scrap over 3,000 lip balm tubes to achieve the formula he has today. His commitment and love for organic skincare radiates through each individual tube of lip balm.

​Making the perfect lip balm for Balm Standard simply a business... it's a passion and a lifestyle Avery Shannon will cherish forever.​